Published 2026-06-23 · by Bharosa SMS · Tags: #Bulk SMS #ROI #Calculator
Measuring return on investment is crucial for any marketing channel. Bulk SMS has high open rates, but you still need to track revenue against cost.
ROI = (Revenue from SMS campaign - Cost of SMS campaign) / Cost of SMS campaign × 100
If you spend Rs 5,000 on SMS and generate Rs 25,000 in sales, your ROI is (25,000 - 5,000) / 5,000 × 100 = 400%.
Well-targeted SMS campaigns in Nepal often see 5–15% conversion rates for offers, making ROI very attractive compared to other channels.
Subtract campaign cost from revenue, divide by cost, and multiply by 100.
5–15% is typical for well-targeted promotional SMS campaigns.
Yes. Use short, trackable links to measure click-through rates.